Oh, you meant "making reading fashionable" to mean reading specific books to be cool and fit in, as opposed to it being cool to read in general :D
There's more Avatar stuff on cafepress.com, but the disparity with Twilight is still just as bad. (However, there's way more Avatar stuff than Eragon stuff! Dragon of the West > Dragon of the FAIL)
Google fights are biased because Twilight's titles are all common nouns, curse them.
both Avatar and Twilight appeal to people in their 20s
But Twilight's target audience is teenage girls, whereas Avatar's is pre-teens. Twilight thus gets the happy cross-section of a population with a lot of disposable income AND creative ability, so they can make their own sparkly shirts, whereas Avatar's is more limited to official merchandise your parents get for you. Avatar totally has an older fanbase who do produce stuff you can buy, but the target audience is less likely to buy them because fewer of them do their own shopping, and much of the peripheral audience is going to want to keep their real life dedication to the show on the down low.
Also, it's really easy to design a shirt that says TEAM EDWARD, which is a sufficiently meaningful statement in Twilight fandom, but it's a lot harder to make something with an equally cool impact for Avatar.
In conclusion: I am buying you a "TEAM ZUTARA" shirt for your birthday. BWAHAHAHAHAHAHA.
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
branchandroot
no subject
Date: 2009-05-05 07:31 pm (UTC)There's more Avatar stuff on cafepress.com, but the disparity with Twilight is still just as bad. (However, there's way more Avatar stuff than Eragon stuff! Dragon of the West > Dragon of the FAIL)
Google fights are biased because Twilight's titles are all common nouns, curse them.
both Avatar and Twilight appeal to people in their 20s
But Twilight's target audience is teenage girls, whereas Avatar's is pre-teens. Twilight thus gets the happy cross-section of a population with a lot of disposable income AND creative ability, so they can make their own sparkly shirts, whereas Avatar's is more limited to official merchandise your parents get for you. Avatar totally has an older fanbase who do produce stuff you can buy, but the target audience is less likely to buy them because fewer of them do their own shopping, and much of the peripheral audience is going to want to keep their real life dedication to the show on the down low.
Also, it's really easy to design a shirt that says TEAM EDWARD, which is a sufficiently meaningful statement in Twilight fandom, but it's a lot harder to make something with an equally cool impact for Avatar.
In conclusion: I am buying you a "TEAM ZUTARA" shirt for your birthday. BWAHAHAHAHAHAHA.